Shot on iPhone
A week-long campaign on @apple featuring Reels, Stories, and Guides that taught editing techniques, celebrated community creativity, and inspired users to build their own iPhone photo aesthetics.
@apple에서 일주일간 진행된 소셜 캠페인으로, 유저들에게 아이폰 필터 사용 팁을 공유하고 커뮤니티의 창의력을 강조하며, iPhone으로 나만의 사진 스타일을 만드는 영감을 전했습니다.
Get the world editing on iPhone.
“It’s really simple to edit images from their original state to this very elevated or playful, surreal imagery.”
#ShotandEditedoniPhone by @hellojuliajohnson
“Having these tools right there at your fingertips lets you experiment in a quick way. You can shoot anywhere and create something by just pushing colors around.”
#ShotandEditedoniPhone by @jonpauldouglass
I was closely involved throughout the process—from shaping the creative idea to supporting the production on set.
아이디어 초기 단계부터 촬영 현장까지, 전 과정에 걸쳐 밀접하게 참여했습니다.
Contributors
ECD: Ricardo Adolfo
Creatives: Youji Noh, Will Lim, Sam Park
Photographers/Creators: JonPaul, Julia Johnson, Jimmy Marble, and Steve Roe.