KSAT x iPad

The KSAT, also known as Korea's College Scholastic Ability Test, was held on November 17th, and thousands of students took part in what is considered the most important exam of their lives. These students had been preparing for this exam for a year, with the help of iPad and Apple Pencil.

On the day of the exam, Apple Korea released a touching tribute to these hardworking students, called "The Long Journey with iPad." The video celebrates the ups and downs of the students' experience, using footage that they themselves had posted online to share their studying moments with the world.

The end line of the video, "Dear youth, the path is yours," is a verse from a poem that was used in a nationwide mock-test back in June. We were honored to have the opportunity to shine a light on the dedication and hard work that Korean students put into the KSATs.

KSAT x Mac

Building on the successful debut of iPad x KSAT last year, the second KSAT campaign went live, this time starring Mac. The campaign immediately stroke a chord with Koreans and made them WANT Mac.